As I approach my 1 year sene-versary, I began a serious point of reflection! It started as I closed out 2017 and rang in the New Year! Upon reflecting on 2017 a lot of things stuck out to me!
To say 2017 was a year of growth would be an understatement! I started the year confused and lost. Throughout the last several years, I had lost a my sense of identity. The recent years have pulled me in numerous directions, often at the same time! Through various cross country moves, the birth of my daughter and a few careers changes, I had lost contact with friends and family. People that anchored me to my past…the past that molded me in the person I had become.
I had lost touch with myself and the things that truly made my soul shine and fueled my fire! The pressures of running a household, being a wife, a mother and a working woman had burned me out. There was no time left for me and the things that sparked my creativity.
It all started with one decision…one decision that changed my life! I didn’t know it at the time! I had no idea that $55 and a tiny tube of lip gloss was going to change me or my life! When I started this journey, for the discount and maybe a few bucks, I had no clue the possibilities that lay before and that it could become something far greater.
So when I started this business, I didn’t fully consider who I was and what this company needed to look like. I spent a great deal of time picking a name. Somehow I knew that was an important component but I never spent the time to brand myself, my business to reflect who I am and what Lip Gloss Debutantes represents. Or maybe I did but the trueness of my self identity was buried in the piles of laundry, toys scattered about the house, and the never ending job of keeping up with a 3 year old!
As I began to reflect, I began to reflect I realized that I did a poor job in picking a name that fully represented my business but hey, I was in it for the discount and never imagined the places I would go! But as I looked to change it, I realized it was me at the core so I decided it would stay!
So what’s in a name!? It’s often the first thing we learn about a person or place and we often form judgements based on them. Lord knows, I know a thing or two about being judged by a name. Being named Toni, the soft spoken, shy, inner child in me screams knowing the harshness that comes with having a name that doesn’t fit societies stereotype!
But for those that know me know, that fashion, makeup, and beauty have always been at the core of who I am! I love to have a chic but edgy style. Think Jackie O with her blazer, Marilyn Monroe with her signature red lips, and the southern sass of Jessica Simpson! The definition is an upper-class young woman making her first appearance in fashionable society. So there you have it, Lip Gloss Debutantes. The perfect fit. During a time of self discovery, huge personal and business growth, I knew who I was at the core of it all. I was a classy, chic, sophisticated, debutante making her debut in this new life! And all of you my customers, friends, and family are making the journey with me! So from one debutante to another…stay fabulously chic!
What I did realize is that my overall image didn’t portray what I was try to create as a brand. Don’t get me wrong, I loved the hot pink, and black & white stripes but it didn’t speak the brand or who I was. So while carefully soul searching and deciding to keep my name, I decided that my brand image needed to be changed to reflect my name and the heart and soul behind this business.
So as I approach my 1 year Sene-versary, I am pleased to present to you the NEW Lip Gloss Debutantes brand image! Check out my website to see of the chic fabulousness that I have been working so hard on! I hope you LOVE it as much as I do!
Thank you all for being my friends, my customers, my support system! Without you none of this is possible! Live life in love and abundance, and then work for it!